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    Quick Stats

    • Course code
      BSB60507A
    • Location
      Berwick , Frankston
    • Length
      Full Time

      2 years

    • Commencing
      February
    • How to Apply
      Through VTAC

    Advanced Diploma of Marketing

    Equips you with the marketing skills to provide group leadership and take responsibility for the strategic direction in the marketing activities of a business. Areas of study include those skills necessary to manage market research, develop a marketing plan, and implement and evaluate.

    What you need to know...

  • Possible Job Outcomes

      Digital Marketing Officer

      Product Marketing Manager

      Business Development Manager

      Marketing Consultant

      Account Manager

      Marketing Manager

      Business Owner/ Operator

  • Sample Units of Study

    BSBMGT608B - Manage innovation and continuous improvement

    BSBMGT616A - Develop and implement strategic plans

    BSBMKG512A - Forecast international market and business needs

    BSBMKG609A - Develop a marketing plan

    BSBMKG608A - Develop organisational marketing objectives

    BSBMKG607B - Manage market research

    BSBMKG606B - Manage international marketing programs

    BSBMKG605B - Evaluate international marketing opportunities

    BSBMKG603B - Manage the marketing process

  • Costs

    Course fees can vary. Also, depending on your situation, you may be eligible for government subsidised training or other exemptions may apply. For more information check the FAQs and the 'Fees and charges' page on this website. Or you can call 1300 CHISHOLM (1300 244 746) or email us your enquiry

  • Notes

    This qualification incorporates the Certificate IV in Marketing and the Diploma of Marketing.The certificate IV is focused on understanding marketing concepts with the diploma building on those concepts.

    The advanced diploma covers the management side of marketing such as developing a marketing plan, direct and international marketing programs, scoping marketing opportunities, developing marketing strategies and the review of staff and marketing performance.

    Students will learn how to manage market research projects including planning, engaging consultants, managing resource projects and evaluating research processes and findings.

    Entry requirements: Year 12 (VCE), or mature age, or relevant industry experience.

    • Career Path

    Frequently Asked Questions

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    Applying and Enrolling

    To enrol at Chisholm, you need to apply, and then be accepted. Procedures to apply for courses vary. A TAFE application may go through VTAC, for example. In other cases the application may be direct to Chisholm or through your employer or school.

    With a successful Chisholm Institute of TAFE application, in some cases,  you may need to attend an information session or submit a portfolio prior to completing your enrolment.

    More About How to Apply

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